Incentives: Why or Why Not? • Linda Rising • GOTO 2013

This presentation was recorded at GOTO Amsterdam 2013 http://gotoams.nl Linda Rising - Queen of Patterns. Author of numerous Books ABSTRACT It's surprising how little of the research around incentives has made it into practice. There's widespread belief that the debate is around carrots vs. sticks or if it's carrots or sticks, what kind of carrots or sticks. [...] Download slides and read the full abstract here: http://gotocon.com/amsterdam-2013/presentation/KEYNOTE:%20Incentives:%20why%20or%20why%20not? RECOMMENDED BOOKS Linda Rising • Design Patterns in Communications Software • https://amzn.to/2XsxDCg Linda Rising • The Pattern Almanac 2000 • https://amzn.to/3kfgIfi Linda Rising • The Patterns Handbook • https://amzn.to/3lxDPAS Linda Rising • Fearless Change • https://amzn.to/3AfvyrK Linda Rising • More Fearless Change • https://amzn.to/2Z3bYBh Daniel Kahneman • Thinking, Fast and Slow • https://amzn.to/2XmJEtf Fabio Pereira • Digital Nudge • https://amzn.to/3yhxJu9 Thaler & Sunstein • Nudge • https://amzn.to/3CglrmX Dan Ariely • Predictably Irrational • https://amzn.to/3lyDBd7 Robert B Cialdini • Influence, New and Expanded • https://amzn.to/3tL8GxB https://twitter.com/gotoamst https://www.facebook.com/GOTOConference http://gotocon.com Looking for a unique learning experience? Attend the next GOTO Conference near you! Get your ticket at http://gotopia.tech SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1 Special Thanks go to Danny Sukdeo for camera & editing!