Stop Building the Wrong Product Righter, Build the Right Product • Gabrielle Benefield • GOTO 2012

This presentation was recorded at GOTO Aarhus 2012 http://gotocon.com Gabrielle Benefield - Agile Trainer ABSTRACT A talk on how to build outcomes over outputs as a key strategy to building great products using the Target Outcome framework. The talk will cover why the metrics we often use are flawed, how to create useful value metrics, track value incrementally and do guerrilla user testing. RECOMMENDED BOOKS Subramaniam & Hunt • Practices of an Agile Developer • https://amzn.to/2XjbWor Uncle Bob • Clean Agile • https://amzn.to/3tpAqb5 Derby, Larsen & Schwaber • Agile Retrospectives • https://amzn.to/3hB4eNk Jeff Sutherland • Scrum: The Art of Doing Twice the Work in Half the Time • https://amzn.to/2X4GQAD https://twitter.com/gotocon https://www.facebook.com/GOTOConference http://gotocon.com