Strike Up The Brand: How to Design for Branding

Google TechTalks May 24, 2006 Jared Spool Founding Principal, User Interface Engineering Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it's kind in the world. If you've ever seen Jared speak about usability, you know that he's probably the most effective and knowledgeable communicator on the subject today. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. ABSTRACT What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can...